Mindful Engagement in Social Networks

Posted on January 15, 2012 by enga6238

I stumbled across a lovely, simple, to-the-point piece by Lori Deschene in Tricycle Magazine, called Ten Mindful Ways to Use Social Media. This article nicely sums up the ways and reasons for appropriately using social media. As I like to say, the rules for successfully engaging in social networks are essentially the same as the rules for successfully engaging in any other social relationship. This advice also tallies well with a recent blog post by Seth Godin that talks about four rules for “stepping out and engaging the world.”

Posted in Social media programs, Therapy and Social Media | 1 Comment

Everything I Needed to Know About Engaging Social Networks…I Learned in Therapy. Part 2.

Posted on September 26, 2011 by Bill Rice

As a supporter of mental health causes, I follow various mental health and psychology resources and mavens via Twitter. One particular Tweet from @PsychCentral struck me recently. It pointed to a short article by Gretchen Rubin on the PsychCentral website titled, How to Make Friends, or At Least Think About It More Clearly. Continue reading →

Posted in Therapy and Social Media, Uncategorized | Leave a comment

4 Steps to Jumpstarting a B2B Social Media Marketing Initiative

Posted on August 21, 2011 by Bill Rice

If your  company sells products or services to other businesses (B2B) and you’re ready to start finding and engaging your social media communities, here are four steps that will get you beyond just dipping a toe into the social media pool: 1) Find your communities; 2) Monitor the conversations; 3)Participate when you can add value; 4) Monitor and measure your impact. Continue reading →

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Everything I Needed to Know About Engaging Social Networks…I Learned in Therapy

Posted on July 9, 2011 by Bill Rice

Many of the tough experiences in my life started to make sense during the course of spending a lot of time and money on “the couch.” What I find remarkable is that the valuable lessons I learned in therapy and other self-help adventures are at the foundation of what it takes to successfully engage social networks and social media–whether it’s individually or organizationally. Here’s some of the highlights: Continue reading →

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Engage! (the social marketing book)

Posted on June 29, 2011 by Bill Rice

Right up front (okay, nearly right up front) I want to acknowledge that the inspiration for the name of the Engage or Perish blog was partially ignited by a book written by one of today’s leading minds in marketing: Brian Solis. His book, Engage!, leads off with the injunction, “Engage or Die!” Given the current transformation marketing is undergoing, I consider these words to live by (or die by). Solis’ indispensable book goes on to present the critical mechanisms and processes of social media/networks through a series of easy-to-understand lessons. But most importantly, Engage! exhorts the reader to use social media mechanisms to create meaningful interactions with key communities so as to build and nurture trust. In other words: engage people in a human way. Don’t lecture. Don’t make people squirm and shun you because they are hit with a sales pitch the minute you meet them. Invite input, listen, respond, educate, participate. Behave as you would like a friend to behave. Social media means the Golden Rule is making a comeback. Continue reading →

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Humanized marketing is becoming a non-negotiable.

Posted on June 20, 2011 by Bill Rice

Interpersonal relationships only thrive when trust is created and maintained. Haven’t you noticed?

With the proliferation of social networks, the same rules now apply to every organization. Customers, prospects, partners and employees are recoiling against monologues — just like individuals in relationships do when they get lectured! Because of social media, the people in your critical audiences are demanding dialogues; in fact, more than dialogues, they want an engaged, humanized relationship. Should your organization provide anything less, your critical audiences will increasingly look at other organizations that can meet this primal need. And when they find one, don’t be surprised if they use their social networks to call you out. Continue reading →

Posted in Humanized Marketing | 1 Comment